![]() So, I think convenience is a big theme that has it just continuing to accelerate.”Ĭertainly, consumers expect to be able to get their food without as much effort, challenging meal kits to adapt to suit the times. “, we’re seeing expansion into different meal occasions we’re seeing a demand for ready-to-eat meals across the industry we’re seeing even more and more brands looking to offer incremental items that could be added to the basket. CEO of multinational meal kit company Marley Spoon, told PYMNTS in an interview. “What meal kits were based on was this sense of convenience - we solve the what’s for dinner question for people,” Julie Marchant-Houle, U.S. ![]() With this shift toward convenience, the traditional meal kit subscription model, which could save a couple trips to the grocery store - but which often relies on lengthy and involved meal preparation and production - is beginning to change. ![]() Today’s consumers want to get their food needs met with as little time and effort as possible.
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